{"id":207,"date":"2019-08-26T15:45:41","date_gmt":"2019-08-26T12:45:41","guid":{"rendered":"https:\/\/www.promodesk.ro\/blog\/?p=207"},"modified":"2019-09-04T09:43:32","modified_gmt":"2019-09-04T06:43:32","slug":"advertoriale-seo-link-building","status":"publish","type":"post","link":"https:\/\/www.promodesk.ro\/blog\/advertoriale-seo-link-building\/","title":{"rendered":"Advertoriale SEO \u2013 Ghidul complet de advertoriale pentru Link Building"},"content":{"rendered":"<p>Advertorialele SEO au r\u0103mas \u00een continuare cea mai puternic\u0103 unealt\u0103 pentru link building. Totu\u0219i, folosirea lor f\u0103r\u0103 know-how poate avea rezultate devastatoarea. Asta pentru c\u0103 algoritmul Penguin face o treab\u0103 mult mai bun\u0103 dec\u00e2t \u00een trecut, \u00een sensul de a depista \u0219i penaliza link-urile nenaturale.<\/p>\n<p>Acest ghid este pentru tine dac\u0103 \u00ee\u021bi propui s\u0103 \u00een\u021belegi foarte bine o campanie de link building, fie pentru a \u0219tii mai bine ce s\u0103 ceri \u0219i cum s\u0103 \u00een\u021belegi ceea ce discu\u021bi cu speciali\u0219tii de la o agen\u021bie SEO, fie pentru a te implicat \u00eentr-o astfel de campanie.<\/p>\n<p>Vom \u00eencepe prin a explica ce sunt backlink-urile \u0219i vom discuta despre metricele SEO importante, diversele tipuri de advertoriale, cum s\u0103 evi\u021bi o penalizare Google \u0219i apoi vom furniza c\u00e2teva exemple de planificare ale unor campanii \u00een anumite ni\u0219e \u0219i vom furniza c\u00e2teva sfaturi esen\u021biale.<\/p>\n<p>Materialul nu este complicat, \u00eens\u0103 este complex \u0219i cu siguran\u021b\u0103 vei avea parte de c\u00e2teva surprize, ca de exemplu\u2026<\/p>\n<p>Brian Dean a citat aceast\u0103 informa\u021bie extras\u0103 dintr-un <a href=\"https:\/\/d380wq8lfryn3c.cloudfront.net\/wp-content\/uploads\/2018\/02\/27130953\/BuzzSumo-ContentTrends-2018.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">studiu realizat de BuzzSumo \u00een 2018<\/a>, studiu care a avut ca e\u0219antion 100 de milioane de post\u0103ri:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-210\" src=\"https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/BuzzSumo-Backlinks-2018-Seventy-Percent.png\" alt=\"Studio publicat de BuzzSumo despre backlinks\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/BuzzSumo-Backlinks-2018-Seventy-Percent.png 960w, https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/BuzzSumo-Backlinks-2018-Seventy-Percent-300x169.png 300w, https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/BuzzSumo-Backlinks-2018-Seventy-Percent-768x432.png 768w, https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/BuzzSumo-Backlinks-2018-Seventy-Percent-696x392.png 696w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p style=\"text-align: center;\"><em>&#8222;Yes, you read that right: 70% of all online content gets ZERO links.&#8221; <\/em><em><strong>Brian Dean<\/strong><\/em><\/p>\n<p>\u00ce\u021bi dai seama, 70% dintre cele 100 de milioane de post\u0103ri din 2017 nu au beneficiat de nici un backlink? Noi tindem s\u0103 credem c\u0103 \u00een Rom\u00e2nia, media este de cel pu\u021bin 90% \ud83d\ude09 . Din asta reiese destul de clar c\u0103 este foarte greu \u0219i \u00een anumite cazuri aproape imposibil s\u0103 ob\u021bii link-uri de calitate \u00een mod natural, mai ales dac\u0103 e\u0219ti \u00een postura unui comerciant.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-216 size-thumbnail\" src=\"https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Neil-Patel-150x150.png\" alt=\"Specialistul Neil Patel\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Neil-Patel-150x150.png 150w, https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Neil-Patel-300x300.png 300w, https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Neil-Patel.png 500w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>Unii vor trage o concluzie pripit\u0103 \u00een acest moment \u0219i se vor g\u00e2ndi c\u0103 solu\u021bia este s\u0103 scrie c\u00e2t mai multe articole, \u00een speran\u021ba c\u0103 m\u0103car 5 din 100 vor primi link-uri, \u00eens\u0103 aceast\u0103 teorie este gre\u0219it\u0103. Iat\u0103 ce constatat <strong>Neil Patel<\/strong> atunci c\u00e2nd \u0219i-a analizat cele 4.784 de post\u0103ri pe care le avea active pe blogul s\u0103u:<\/p>\n<p><a href=\"https:\/\/neilpatel.com\/blog\/write-fewer-blog-posts\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-215 size-full\" src=\"https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Neil-Patel-Half-Content.png\" alt=\"Neil Patel despre traficul generat de c\u0103tre articolele sale\" width=\"667\" height=\"294\" srcset=\"https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Neil-Patel-Half-Content.png 667w, https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Neil-Patel-Half-Content-300x132.png 300w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/><\/a><\/p>\n<p>\u2757 Mai mult de jum\u0103tate dintre post\u0103rile sale, asta \u00eenseamn\u0103 aproximativ 2.500 dintre cele 4.784, nici m\u0103car nu aduceau, \u00een total, 83 de vizitatori lunar pe site \ud83d\ude2e . Ce s\u0103 mai vorbim de backlink-uri\u2026<\/p>\n<p>Sper\u0103m c\u0103 prin aceste exemple te-am ajutat s\u0103 \u00een\u021belegi c\u00e2t de important este know-how-ul at\u00e2t \u00een copywriting, c\u00e2t \u0219i \u00een link building. Cele dou\u0103 merg cap la cap.<\/p>\n<p>Detaliile fac diferen\u021ba \u00een SEO, a\u0219a c\u0103 nu spera s\u0103-\u021bi la\u0219i \u00een urm\u0103 concuren\u021b\u0103 f\u0103c\u00e2nd lucrurile dup\u0103 ureche\u2026<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Navigare rapid\u0103 \u00een articol<\/strong>:<\/p>\n<ol>\n<li><a href=\"#backlinks\" rel=\"\">Ce sunt backlink-urile?<\/a><\/li>\n<li><a href=\"#seo-branding\">Diferen\u021ba \u00eentre advertorialele pentru notorietate \u0219i cele pentru SEO<\/a><\/li>\n<li><a href=\"#penalizare\">Cum evi\u021bi o penalizare Google atunci c\u00e2nd publici advertoriale SEO?<\/a><\/li>\n<li><a href=\"#strategie\">C\u00e2nd \u0219i cum merit\u0103 s\u0103 faci advertorialele SEO pentru site-ul t\u0103u<\/a><\/li>\n<li><a href=\"#pret\">Pre\u021bul corect al unui advertorial<\/a><\/li>\n<li><a href=\"#sfaturi\">Care sunt cele mai bune linkuri din advertoriale? 5 sfaturi de la exper\u021bi<\/a><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2 id=\"backlinks\">Ce sunt backlink-urile?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-221\" src=\"https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Backlinks.png\" alt=\"\" width=\"1040\" height=\"547\" srcset=\"https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Backlinks.png 1040w, https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Backlinks-300x158.png 300w, https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Backlinks-768x404.png 768w, https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Backlinks-1024x539.png 1024w, https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Backlinks-696x366.png 696w\" sizes=\"auto, (max-width: 1040px) 100vw, 1040px\" \/><\/p>\n<p>Backlink-urile nu sunt altceva dec\u00e2t linkuri plasate pe alte site-uri care \u021bintesc c\u0103tre pagini din site-ul t\u0103u. <a href=\"https:\/\/www.linkedin.com\/in\/mattcutts\/\" target=\"_blank\" rel=\"noopener noreferrer\">Matt Cutts<\/a> a spus \u00een 2013 c\u0103 Google pune mare pre\u021b pe backlink-uri \u00een ecua\u021bia realiz\u0103rii SERP, deoarece oamenii s-au obi\u0219nuit s\u0103 plaseze linkuri externe atunci c\u00e2nd apreciaz\u0103 \u00eentr-un fel pagina de destina\u021bie, pentru c\u0103 este interesant\u0103, valoroas\u0103 \u0219i pentru c\u0103 vor s\u0103 o \u00eemp\u0103rt\u0103\u0219easc\u0103 \u0219i cu al\u021bii. De aici reiese \u0219i importan\u021ba advertorialelor pentru pozi\u021bionarea site-ului \u00een clasamentele motoarelor de c\u0103utare.<\/p>\n<p>Pentru internau\u021bi este evident c\u0103 backlink-urile reprezint\u0103 una dintre cele mai importante resurse ale webmasterilor, fiind \u00een percep\u021bia tuturor un fel de voturi pentru site-urile c\u0103tre care se pune link-ul. Aceste trimiteri func\u021bioneaz\u0103 ca un vot, indiferent de existen\u021ba \u0219i rolul motoarelor de c\u0103utare, link-urile \u00een sine av\u00e2nd rol de recomande \u0219i de trimitere de trafic (pe l\u00e2ng\u0103 transferul de autoritate).<\/p>\n<p>Iat\u0103 cum explica Paul Harr, Ranking Engineer la Google de 17 ani, cum func\u021bioneaz\u0103 cel mai important motor de c\u0103utare de pe planet\u0103:<\/p>\n<div class=\"youtube-embed\" data-video_id=\"iJPu4vHETXw\"><iframe loading=\"lazy\" title=\"SMX West 2016 - How Google Works: A Google Ranking Engineer&#039;s Story\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/iJPu4vHETXw?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>Din p\u0103cate, mul\u021bi dintre cei care au aflat acest lucru au \u00eenceput s\u0103 recurg\u0103 la metode mai mult sau mai pu\u021bin morale \u0219i corecte pentru a manipula rezultatele motoarelor de c\u0103utare \ud83d\ude44 .<\/p>\n<p>De altfel, Google a \u00eencercat descurajeze pia\u021ba de link building \u00een repetate r\u00e2nduri spun\u00e2nd c\u0103 <a href=\"https:\/\/searchengineland.com\/matt-cutts-link-building-sweat-plus-creativity-197017\" target=\"_blank\" rel=\"noopener noreferrer\">backlink-urile nu mai valoreaz\u0103 at\u00e2t de mult<\/a>, \u00eentruc\u00e2t algoritmul Pengiun detecteaz\u0103 linkurile comerciale sau spammy cu o mare acurate\u021be, chiar dac\u0103 acestea nu sunt marcate corespunz\u0103tor.<\/p>\n<p>Cei de la Google au mers \u00eens\u0103 mai departe de at\u00e2t, \u0219i \u00een 2016 au oprit posibilitatea de a vedea Page Rank-ul, un instrument care e evalua fiecare pagin\u0103 de pe site cu o not\u0103 de la 1 la 10, tot \u00een \u00eencercarea de a descuraja link building-ul, spun\u00e2nd c\u0103 acesta nu mai este un factor de ranking. Anumi\u021bi SEO-i\u0219ti \u00eens\u0103 au continuat s\u0103 ia \u00een calcul acest factor \u2013 cum este \u0219i cazul lui <a href=\"https:\/\/ahrefs.com\/blog\/google-pagerank\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tim Suolo de la Ahrefs<\/a> \u2013 \u00eentruc\u00e2t relevan\u021ba sa poate fi \u00eenc\u0103 valabil\u0103 \u0219i ast\u0103zi, \u00een anumite cazuri \u0219i poate ajuta la evaluarea corect\u0103 a valorii \u0219i implicit a pre\u021bului unui link.<\/p>\n<p>Problema a fost \u00eens\u0103 rezolvat\u0103 de c\u0103tre cei de la Moz, al c\u0103ror <a href=\"https:\/\/moz.com\/blog\/mozrank-and-pagerank-for-metrics-driven-seo\" target=\"_blank\" rel=\"noopener noreferrer\">sistem de evaluare al paginilor \u0219i domeniilor<\/a> devenit noul etalon \u00een domeniu: Moz Rank, Domain Authority (DA) \u0219i Page Authority (PA). Exist\u0103 \u00eens\u0103 \u0219i alte instrumente care ne ajut\u0103 s\u0103 stabilim valoarea link-urilor. De fapt, pia\u021ba de profil se afl\u0103 probabil \u00een cel mai bun moment al s\u0103u, \u00een ciuda celor spuse de reprezentan\u021bii Google.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"seo-branding\">Diferen\u021ba \u00eentre advertorialele pentru notorietate \u0219i cele pentru SEO<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-223\" src=\"https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/SEO-vs-Branding.png\" alt=\"Advertoriale SEO vs Branding\" width=\"1040\" height=\"547\" srcset=\"https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/SEO-vs-Branding.png 1040w, https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/SEO-vs-Branding-300x158.png 300w, https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/SEO-vs-Branding-768x404.png 768w, https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/SEO-vs-Branding-1024x539.png 1024w, https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/SEO-vs-Branding-696x366.png 696w\" sizes=\"auto, (max-width: 1040px) 100vw, 1040px\" \/><\/p>\n<p>Articolele publicate care con\u021bin backlink-uri c\u0103tre site-ul t\u0103u vor fi indexate de c\u0103tre Google \u0219i acest lucru va contribui la o mai bun\u0103 pozi\u021bionare a site-ului t\u0103u \u00een clasamentul Google.<\/p>\n<p>Noi \u00eemp\u0103r\u021bim advertorialele \u00een dou\u0103 categorii, \u0219i anume advertorialele pentru SEO (unde ne mul\u0103m pe metoda Native Advertising) \u0219i celelalte tipuri de advertoriale, care au ca scop promovarea brandului (Brand Awareness), \u00eentre\u021binerea sau repararea reputa\u021biei unui brand (Online Reputation Management), generarea de lead-uri \u0219i conversii \u0219i, \u00een final, clasicele comunicate de pres\u0103. <a href=\"https:\/\/www.promodesk.ro\/advertoriale\" target=\"_blank\" rel=\"noopener noreferrer\">Aici <\/a>g\u0103se\u0219ti multe detalii despre tipurile de advertoriale pe care le facem.<\/p>\n<p>Advertorialele SEO reprezint\u0103 cea mai puternic\u0103 unealt\u0103 de link building, at\u00e2ta vreme c\u00e2t strategia lor este g\u00e2ndit\u0103 de c\u0103tre un expert. Aceste articole:<\/p>\n<ul>\n<li>Nu trebuie s\u0103 fie marcate ca fiind publicitare \u00een titlu, con\u021binut sau prin tag-uri de tipul &#8222;(P)&#8221;, &#8222;Publicitate&#8221;, &#8222;Advertorial&#8221; etc.<\/li>\n<li>Nu trebuie s\u0103 fie publicate de c\u0103tre un utilizator al c\u0103rui nume este &#8222;publicitate&#8221; sau &#8222;advertoriale&#8221;<\/li>\n<li>Nu trebuie s\u0103 fie postate \u00eentr-o categorie destinat\u0103 exclusiv articolelor pl\u0103tite<\/li>\n<li>Ideal este ca marea lor majoritate s\u0103 nu aib\u0103 atributul rel=&#8221;nofollow&#8221;.<\/li>\n<\/ul>\n<p>Este indicat ca pe site-urile care nu respect\u0103 aceste criterii s\u0103 se publice articole de branding sau comunicate de pres\u0103, unde se vor folosi de preferin\u021b\u0103 linkuri <a href=\"https:\/\/www.promodesk.ro\/blog\/texte-ancora-link-building-seo\/#procentaj\" target=\"_blank\" rel=\"noopener noreferrer\">Naked URL sau Branded Anchor Texts<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"penalizare\">Cum evi\u021bi o penalizare Google atunci c\u00e2nd publici advertoriale SEO?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-224\" src=\"https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Cum-eviti-o-penalizare-Google.png\" alt=\"Cum evi\u021bi o penalizare Google atunci c\u00e2nd publici advertoriale SEO?\" width=\"1040\" height=\"547\" srcset=\"https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Cum-eviti-o-penalizare-Google.png 1040w, https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Cum-eviti-o-penalizare-Google-300x158.png 300w, https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Cum-eviti-o-penalizare-Google-768x404.png 768w, https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Cum-eviti-o-penalizare-Google-1024x539.png 1024w, https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Cum-eviti-o-penalizare-Google-696x366.png 696w\" sizes=\"auto, (max-width: 1040px) 100vw, 1040px\" \/><\/p>\n<p>Pentru a ob\u021bine cele mai bune rezultate pe termen mediu \u0219i lung, facem tot posibilul pentru a genera articole SEO folosind metoda Native Advertising, care imit\u0103 c\u00e2\u0219tigarea de link-uri \u00een mod natural, iar \u00een acest domeniu, natural \u00eenseamn\u0103 varietate, \u00eens\u0103 nu o varietate aleatorie \u0219i dezorganizat\u0103, ci una atent pl\u0103nuit\u0103.<\/p>\n<p>Algoritmii Google depisteaz\u0103 anumite \u0219abloane \u0219i de aceea, trebuie s\u0103 monitoriz\u0103m tot ceea ce se \u00eent\u00e2mpl\u0103 \u00eentr-o campanie de link building \u0219i s\u0103 fim foarte aten\u021bi la:<\/p>\n<ul>\n<li>Formatarea articolului s\u0103 se muleze pe site-ul de destina\u021bie: dimensiune, imagini, subtitluri, paragrafe, video-uri etc.<\/li>\n<li>Folosirea sau lipsa diacriticelor pe site-ul de destina\u021bie<\/li>\n<li>\u00censu\u0219irea modalit\u0103\u021bilor optime de redactare \u021bin\u00e2nd cont de publicul \u021bint\u0103<\/li>\n<li>Alegerea <a href=\"https:\/\/www.promodesk.ro\/blog\/texte-ancora-link-building-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">textului ancor\u0103<\/a> \u0219i varierea pozi\u021biei \u00een care se plaseaz\u0103<\/li>\n<li>Frecven\u021ba de publicare a articolelor (Link Velocity)<\/li>\n<li>Solicitarea interven\u021biei editorului site-ului de destina\u021bie pentru a ad\u0103uga o not\u0103 personal\u0103 con\u021binutului, acolo unde este cazul \u0219.a.m.d.<\/li>\n<li>Publicarea advertorialelor pe site-uri din ni\u0219a ta, pe site-uri de \u0219tiri \u0219i pe bloguri.<\/li>\n<li>Site-urile de destina\u021bie s\u0103 nu fie ferme de advertoriale.<\/li>\n<\/ul>\n<p>Acestea sunt numai c\u00e2teva dintre motivele pentru care nu este o idee deloc rea s\u0103 solici\u021bi un audit SEO \u00eenainte de a demara o nou\u0103 campanie de link building.<\/p>\n<p>Problema este \u00eens\u0103 c\u0103 mul\u021bi nu cred \u00een penaliz\u0103ri, p\u00e2n\u0103 c\u00e2nd nu o p\u0103\u021besc\u2026<\/p>\n<p>Google a tras un semnal de alarm\u0103 \u00een acest sens \u00eenc\u0103 din 2013, atunci c\u00e2nd a penalizat drastic celebra flor\u0103rie online din Marea Britanie <strong>Interflora<\/strong>. Nu a fost prima penalizare dramatic\u0103, \u00eens\u0103 a fost primul site de acest calibru care a p\u0103\u021bit-o \u0219i totodat\u0103, prima dat\u0103 c\u00e2nd \u0219i site-urile pe care s-au publicat acele advertoriale au fost penalizate, inclusiv <strong>The Independent<\/strong>, un ziar important din Regatul Unit care a fost lansat \u00een 1986.<\/p>\n<p>Iat\u0103 mesajul indirect publicat de Matt Cutts \u00een acea perioad\u0103:<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"ro\">\n<p dir=\"ltr\" lang=\"ro\">Reminder: Google&#8217;s guidelines on paid links that pass PageRank also apply to &#8222;advertorial&#8221; pages. See <a href=\"http:\/\/t.co\/e7YluzHGas\">http:\/\/t.co\/e7YluzHGas<\/a> for more info.<\/p>\n<p>\u2014 Matt Cutts (@mattcutts) <a href=\"https:\/\/twitter.com\/mattcutts\/status\/305059896301346816?ref_src=twsrc%5Etfw\">February 22, 2013<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Ce s-a \u00eent\u00e2mplat, de fapt, este c\u0103 cei de la Interflora au demarat o campanie ultra-agresiv\u0103 \u0219i total lipsit\u0103 de pruden\u021b\u0103 (unii ar spune c\u0103 \u0219i de know-how) pentru Valentine\u2019s Day, public\u00e2nd mai mult de 150 de advertoriale \u00een luna ianuarie, toate cu b\u0103taie c\u0103tre evenimentul din data de 14 februarie. <a href=\"https:\/\/www.linkresearchtools.com\/link-audit\/interflora-penalty-toxic-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cei care au studiat \u00een detaliu cazul Interflora<\/a> au observat c\u0103 responsabilii au apelat \u0219i la metode Black-hat SEO, cum ar fi ob\u021binerea de link-uri din comentarii \u0219i post\u0103ri pe forum-uri, dar s-a exagerat \u0219i \u00een ceea ce prive\u0219te folosirea <a href=\"https:\/\/www.promodesk.ro\/blog\/texte-ancora-link-building-seo\/#procentaj\" target=\"_blank\" rel=\"noopener noreferrer\">textelor ancor\u0103 de tip Exact Match<\/a>, printre altele.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"strategie\">C\u00e2nd \u0219i cum merit\u0103 s\u0103 faci advertorialele SEO pentru site-ul t\u0103u<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-225\" src=\"https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Cand-si-cum.png\" alt=\"Exemplu de strategie de SEO\" width=\"1040\" height=\"547\" srcset=\"https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Cand-si-cum.png 1040w, https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Cand-si-cum-300x158.png 300w, https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Cand-si-cum-768x404.png 768w, https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Cand-si-cum-1024x539.png 1024w, https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Cand-si-cum-696x366.png 696w\" sizes=\"auto, (max-width: 1040px) 100vw, 1040px\" \/><\/p>\n<p>\u0218tii bine c\u00e2nd este cazul s\u0103 publici <strong>articole pentru branding<\/strong>, ca de exemplu atunci c\u00e2nd:<\/p>\n<ul>\n<li>lansezi un produs sau serviciu nou<\/li>\n<li>legi o nou\u0103 colaborare<\/li>\n<li>organizezi un concurs cu premii<\/li>\n<li>lansezi o aplica\u021bie sau un site nou<\/li>\n<li>vrei s\u0103 promovezi un eveniment<\/li>\n<li>realizezi un infografic interesant<\/li>\n<li>creezi un material (articol sau video) valoros, util \u0219i de interes etc.<\/li>\n<\/ul>\n<p>Totu\u0219i, \u00een ceea ce prive\u0219te <strong>articolele SEO<\/strong>, lucrurile nu sunt chiar at\u00e2t de clare. Ideea este s\u0103 realizezi o construc\u021bie c\u00e2t mai natural\u0103, respect\u00e2nd cele mai bune practici, \u00een urma efectu\u0103rii unui audit, mul\u00e2ndu-te, bine\u00een\u021beles, pe bugetul \u0219i pe resursele de care dispui.<\/p>\n<p>Nu exist\u0103 (\u0219i nici nu trebuie s\u0103 existe) o formul\u0103 fix\u0103 pe care s\u0103 o urmezi pentru a avea rezultate bune \u00eentr-o campanie de link building, ci trebuie s\u0103 mergi pe o variant\u0103 complet personalizat\u0103.<\/p>\n<p>Vom folosi dou\u0103 exemple \u00een \u00eencercarea de a clarifica acest aspect:<\/p>\n<p><strong>S\u0103 presupunem c\u0103 de\u021bii un magazin de rochii de mireas\u0103<\/strong>. Chiar dac\u0103 perioada cea mai solicitant\u0103 a nun\u021bilor pentru anul 2020 va \u00eencepe \u00een 26 aprilie, nu este deloc inteligent s\u0103 procedezi precum cei de la Interflora, adic\u0103 s\u0103 \u00eencepi s\u0103 &#8222;torni&#8221; advertoriale \u00een martie.<\/p>\n<p>Ideal ar fi s\u0103 demarezi campania de link-building \u00een extra-sezon, adic\u0103 \u00eencep\u00e2nd cel t\u00e2rziu \u00een luna septembrie a anului 2019, pentru c\u0103 toamna este anotimpul \u00een care se iau foarte multe decizii cu privire la alegerea rochiei de mireas\u0103 pentru evenimentele din anul urm\u0103tor.<\/p>\n<p>Preg\u0103tind campania din timp, nu numai c\u0103 vei avea un avantaj \u00een fa\u021ba concuren\u021bei, dar cu siguran\u021b\u0103 vei ob\u021bine cele mai bune rezultate SEO (\u0219i implicit, v\u00e2nz\u0103ri) pentru aceea\u0219i sum\u0103 investit\u0103.<\/p>\n<p>Bun, s\u0103 trecem la urm\u0103torul exemplu\u2026<\/p>\n<p><strong>S\u0103 spunem c\u0103 e\u0219ti administratorul unui magazin online de brazi artificiali pentru Cr\u0103ciun<\/strong>. Principala tenta\u021bie \u00eentr-un astfel de caz este s\u0103 publici c\u00e2teva advertoriale \u00een luna decembrie, \u00een care s\u0103 prezin\u021bi cele mai bune oferte pe care le ai.<\/p>\n<p>F\u0103c\u00e2nd asta, este foarte probabil s\u0103 nu ob\u021bii efectul scontat, dec\u00e2t pe termen scurt. \u00cen decembrie, to\u021bi concuren\u021bii t\u0103i vor face asta, iar lumea va fi inundat\u0103 de oferte\u2026<\/p>\n<p>Mult mai util ar fi s\u0103 demarezi o campanie \u00een luna septembrie sau cel t\u00e2rziu \u00een octombrie, investind acel buget pentru a face articole SEO pe site-uri de calitate. \u00centr-unele po\u021bi \u021bine cont de sezonalitate, specific\u00e2nd anul 2019, \u00eens\u0103 baza ar trebui s\u0103 fie format\u0103 din articole de interes \u0219i evergreen. Iat\u0103 c\u00e2teva exemple:<\/p>\n<ul>\n<li>Bradul de Cr\u0103ciun: Simbol al bucuriei sau prilej de decimare al p\u0103durilor?<\/li>\n<li>Bradul artificial \u2013 O idee superb\u0103 de cadou de Cr\u0103ciun<\/li>\n<li>Bradul de Cr\u0103ciun este bucuria copiilor \u0219i un element important \u00een educa\u021bia lor<\/li>\n<li>Bradul de Cr\u0103ciun poate aduce bucurie, dar \u0219i insecte microscopice \u00een cas\u0103<\/li>\n<li>Sfaturi pentru decorarea bradului de Cr\u0103ciun \u00een 2019<\/li>\n<li>Cei mai frumo\u0219i brazi de Cr\u0103ciun \u00een 2019<\/li>\n<li>Uite ce brazi au f\u0103cut vedele \u00een 2018 \u2013 Care este cel mai reu\u0219it?<\/li>\n<\/ul>\n<p>Poate p\u0103rea u\u0219or, dar de la planificare \u0219i p\u00e2n\u0103 la publicare pot ap\u0103rea numeroase probleme, mai ales atunci c\u00e2nd nu lucrezi cu profesioni\u0219ti. \u0218tim c\u0103 nu este u\u0219or s\u0103 g\u0103se\u0219ti redactori care s\u0103 \u00een\u021beleag\u0103 obiectivele tale, s\u0103 scrie pe gustul t\u0103u, \u021bin\u00e2nd cont de cele mai bune practici SEO \u0219i p\u0103str\u00e2nd un aspect natural \u0219i atr\u0103g\u0103tor \u00een acela\u0219i timp.<\/p>\n<p>Dac\u0103 vrei s\u0103 nu-\u021bi mai ba\u021bi capul, las\u0103-ne pe noi s\u0103 ne ocup\u0103m de tot: audit, planificarea campaniei, redactarea con\u021binutului original \u0219i bine-optimizat, precum \u0219i de publicarea articolelor pe site-uri de calitate pe care le vom alege \u00eempreun\u0103, \u00een func\u021bie de buget, obiective \u0219i a\u0219a mai departe.<\/p>\n<p><a href=\"https:\/\/www.promodesk.ro\/advertoriale\" target=\"_blank\" rel=\"noopener noreferrer\">Solicit\u0103 o ofert\u0103 personalizat\u0103 \u0219i \u00ee\u021bi vom propunem cele mai relevante op\u021biuni dintre cele peste 350 de site-uri (din online-ul rom\u00e2nesc) cu care colabor\u0103m.<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"pret\">Pre\u021bul corect al unui advertorial<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-226\" src=\"https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Pretul-corect.png\" alt=\"Factorii de care depinde pre\u021bul real al unui advertorial\" width=\"1040\" height=\"547\" srcset=\"https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Pretul-corect.png 1040w, https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Pretul-corect-300x158.png 300w, https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Pretul-corect-768x404.png 768w, https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Pretul-corect-1024x539.png 1024w, https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Pretul-corect-696x366.png 696w\" sizes=\"auto, (max-width: 1040px) 100vw, 1040px\" \/><\/p>\n<p>Stabilirea pre\u021bului corect al unui advertorial nu este pe at\u00e2t de simpl\u0103 pe c\u00e2t poate p\u0103rea. Exist\u0103 o multitudine de factori care trebuie analiza\u021bi, de la folosirea unor instrumente specifice \u0219i p\u00e2n\u0103 la investigarea manual\u0103 a unor aspecte esen\u021biale. Cu toate acestea, doi speciali\u0219ti SEO pot da verdicte destul de diferite, a\u0219a c\u0103 nu este nimic b\u0103tut \u00een cuie, \u00eens\u0103 diferen\u021bele nu ar trebui s\u0103 fie foarte mari (cum se \u00eent\u00e2mpl\u0103, de fapt, \u00een pia\u021ba rom\u00e2neasc\u0103 de link building).<\/p>\n<p>S\u0103 v\u0103 spunem c\u00e2te ceva despre metoda noastr\u0103\u2026<\/p>\n<p>Atunci c\u00e2nd evalu\u0103m valoarea unui backlink pentru un site ne uit\u0103m la <strong>metricele SEO cele mai importante<\/strong>, \u0219i cum Page Rank-ul a fost \u00eenchis de Google \u00een 2016, op\u021biunile curente sunt Domain Authority (DA), Page Authority (PA), Spam Score, Rank \u0219i Trust de la <strong>Moz<\/strong>, Trust Flow (TF) \u0219i Citation Flow (CF) de la <strong>Majestic<\/strong>, Domain Rating (DR) \u0219i URL Rating (UR) de la <strong>Ahrefs<\/strong>, vechimea domeniului, <a href=\"https:\/\/moz.com\/learn\/seo\/page-speed\" target=\"_blank\" rel=\"noopener noreferrer\">viteza de \u00eenc\u0103rcare a site-ului<\/a> \u0219i a\u0219a mai departe.<\/p>\n<p>Nu trebuie neglijate nici alte aspecte care \u021bin de normalitate, func\u021bionalitate \u0219i calitate. \u00cen linii mari, analiz\u0103m ca <strong>site-ul s\u0103 fie s\u0103n\u0103tos<\/strong>, s\u0103 aib\u0103 trafic liniar, constant \u0219i de provenien\u021b\u0103 natural\u0103, identific\u0103m frecven\u021ba cu care se public\u0103 articole noi \u0219i inspect\u0103m rapid c\u00e2teva elemente ce \u021bin de structura \u0219i organizarea codului din spatele site-ului, precum \u0219i eventualele erori care ar putea ap\u0103rea.<\/p>\n<p>\u00cen plus, trebuie s\u0103 verific\u0103m \u0219i &#8222;cazierul&#8221; site-ului, \u00een sensul de a folosi arhivele internetului pentru a verifica autenticitatea site-ului, pentru c\u0103 exist\u0103 site-uri care au un domeniu cu autoritate \u0219i vechime, \u00eens\u0103 p\u00e2n\u0103 acum 6-12 luni site-ul avea un cu totul alt domeniu de activitate.<\/p>\n<p>Urmeaz\u0103 zona ceva mai sensibil\u0103, \u0219i anume frecven\u021ba advertorialelor de pe site: <strong>num\u0103rul de advertoriale din ultimele 100 de post\u0103ri<\/strong>. Majoritatea speciali\u0219tilor spun c\u0103, \u00een mod ideal, ar trebui s\u0103 existe un raport de 1 advertorial la 100 de articole, lucru care \u00eens\u0103 nu prea este \u00eent\u00e2lnit \u00een afara marilor site-uri de \u0219tiri.<\/p>\n<p>\u00centruc\u00e2t pre\u021burile pentru campaniile de tip CPM \u00een Rom\u00e2nia sunt foarte sc\u0103zute, la fel ca \u0219i veniturile din afiliere, foarte mul\u021bi bloggeri \u0219i administratori de site-uri sunt for\u021ba\u021bi s\u0103 v\u00e2nd\u0103 advertoriale pentru a se putea \u00eentre\u021bine. Cifrele sc\u0103zute \u00eei determin\u0103 pe mul\u021bi dintre ace\u0219tia s\u0103 posteze un advertorial la alte 4-5 articole naturale, ceea ce nu reprezint\u0103 o propor\u021bie deloc natural\u0103, ci aduce mai de grab\u0103 a ferm\u0103 de linkuri.<\/p>\n<p>Mai rar g\u0103sim pe pia\u021ba din Rom\u00e2nia un site precum <a href=\"https:\/\/destepti.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Destepti.ro<\/a>, care s\u0103 aib\u0103 doar 10-15 advertoriale publicate \u00eentre cele peste 13.000 de articole publicate.<\/p>\n<p>\u00cen plus, pe l\u00e2ng\u0103 frecven\u021ba lor, trebuie s\u0103 ne uit\u0103m \u0219i la <strong>calitatea advertorialelor publicate pe acel site<\/strong>: c\u00e2t de spammy par linkurile \u0219i textele ancor\u0103, dac\u0103 sunt marcate ca fiind advertoriale, dac\u0103 fac parte dintr-o ni\u0219\u0103 relevant\u0103, dac\u0103 advertorialele se muleaz\u0103 pe formatul obi\u0219nuit al site-ului, dac\u0103 linkurile au atribut rel=&#8221;nofollow&#8221; etc.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"sfaturi\">Care sunt cele mai bune linkuri din advertoriale? 5 sfaturi de la exper\u021bi<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-227\" src=\"https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Cele-mai-bune-linkuri.png\" alt=\"5 sfaturi de la exper\u021bi \u00een SEO\" width=\"1040\" height=\"547\" srcset=\"https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Cele-mai-bune-linkuri.png 1040w, https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Cele-mai-bune-linkuri-300x158.png 300w, https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Cele-mai-bune-linkuri-768x404.png 768w, https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Cele-mai-bune-linkuri-1024x539.png 1024w, https:\/\/www.promodesk.ro\/blog\/wp-content\/uploads\/2019\/08\/Cele-mai-bune-linkuri-696x366.png 696w\" sizes=\"auto, (max-width: 1040px) 100vw, 1040px\" \/><\/p>\n<p>Vrei s\u0103-\u021bi eficientizezi campania de link building \u0219i nu e\u0219ti sigur cum s\u0103 sco\u021bi maximul din bugetul t\u0103u? Exist\u0103 c\u00e2teva lucruri dup\u0103 care te po\u021bi ghida pentru a ob\u021bine rezultate mai bune, \u00eens\u0103 trebuie s\u0103 te orientezi \u00eentotdeauna c\u0103tre studiile \u0219i sfaturile propuse de profesioni\u0219ti precum Neil Patel, Brian Dean, Rand Fishkin sau Joost De Valk.<\/p>\n<p>Cel pu\u021bin asta am f\u0103cut noi \u0219i ne-a mers bine \ud83d\ude42<\/p>\n<p>Acestea sunt cele 5 sfaturi cheie pe care le oferim tuturor celor care \u00ee\u0219i pun problema de a scoate c\u00e2t mai mult dintr-o campanie de advertoriale SEO:<\/p>\n<p><strong>1. Advertorialele publicate pe site-uri cu notorietate<\/strong> pot avea un impact major asupra rezultatelor din clasamentul Google.<\/p>\n<p>Site-urile care folosesc platforme precum WordPress, pluginuri precum <a href=\"https:\/\/ro.wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yoast SEO<\/a> \u0219i au c\u00e2teva backlink-uri pot s\u0103 ocupe pozi\u021bii bune \u00een SERP, mai ales dac\u0103 ni\u0219a nu este ultra-competitiv\u0103. Pre\u021burile pentru backlink-urile pe site-uri variaz\u0103 destul de mult, a\u0219a c\u0103 trebuie s\u0103 ai grij\u0103 s\u0103 nu risipe\u0219ti textele ancor\u0103 de tip Exact Match pe site-uri mici, accesibile \u0219i ieftine.<\/p>\n<p>Totodat\u0103, este greu s\u0103 ob\u021bii rezultate mari \u00eentr-o ni\u0219\u0103 de top baz\u00e2ndu-te pe o strategie care presupune realizarea multor link-uri numai c\u0103tre site-uri mediocre.<\/p>\n<p>\u00centr-o vreme, se punea mare accent pe ob\u021binerea link-urilor de pe site-uri cu domenii &#8222;.edu&#8221; sau &#8222;.gov&#8221;, \u00eens\u0103 \u00een prezent, trebuie s\u0103 c\u0103ut\u0103m metode de link building c\u00e2t mai naturale \u0219i s\u0103 ne folosim de metrice SEO pentru a evalua autoritatea \u0219i puterea unei pagini sau a unui domeniu.<\/p>\n<p><strong>2. Linkurile care folosesc cuvintele cheie \u00een Textul Ancor\u0103<\/strong> sunt cele mai eficiente \u00een tentativa de a \u00eembun\u0103t\u0103\u021bi pozi\u021bia unei pagini \u00een SERP, \u00eens\u0103 respectarea unei <a href=\"https:\/\/www.promodesk.ro\/blog\/texte-ancora-link-building-seo\/#procentaj\" target=\"_blank\" rel=\"noopener noreferrer\">propor\u021bii responsabile de texte ancor\u0103<\/a> care includ cuvintele cheie este esen\u021bial\u0103 pentru evitarea penaliz\u0103rii din partea Google Penguin; Neil Patel a realizat o colec\u021bie de <a href=\"https:\/\/neilpatel.com\/blog\/penalized-by-google\/\" target=\"_blank\" rel=\"noopener noreferrer\">50 de motive pentru care un site merit\u0103 s\u0103 fie penalizat de c\u0103tre Google<\/a>, \u00een caz c\u0103 dore\u0219ti s\u0103 afli mai multe despre acest subiect.<\/p>\n<p>Pentru a maximiza puterea unui astfel de link, trebuie s\u0103 ne asigur\u0103m c\u0103 folosim aceste tipuri de ancore bogate \u00een cuvinte cheie pe site-uri cu mare autoritate, \u00eens\u0103 cu condi\u021bia ca respectivele advertoriale s\u0103 nu fie marcate ca fiind articole publicitare \u0219i ca link-urile respective s\u0103 nu aib\u0103 atributul rel=&#8221;nofollow&#8221;.<\/p>\n<p><strong>3. Backlink-urile ob\u021binute pe site-uri din aceea\u0219i ni\u0219\u0103<\/strong> au o pondere foarte mare pentru algoritmul Google. Spre exemplu, are mult mai mult\u0103 valoare atunci c\u00e2nd un site de sport public\u0103 un articol \u0219i pune un link c\u0103tre site-ul \u0219colii de fotbal a unui antrenor, dec\u00e2t dac\u0103 acela\u0219i material ar fi publicat pe un site de beauty. Pe l\u00e2ng\u0103 faptul c\u0103 va genera mai multe click-uri \u0219i mai mult interes, are \u0219i poten\u021bialul de a genera mai mult\u0103 ac\u021biune pe re\u021belele de socializare. Este un exemplu extrem, \u00eens\u0103 mesajul este limpede: pentru rezultate SEO mai bune, trebuie s\u0103 recurgem la relevan\u021b\u0103.<\/p>\n<p><strong>4. Un articol de valoare \u00ee\u021bi aduce mult mai mult dec\u00e2t un simplu advertorial<\/strong>. Dac\u0103 folose\u0219ti internetul de ceva vreme, sigur ai r\u0103sfoit fel \u0219i fel de articole despre care \u021bi-ai dat seama imediat c\u0103 sunt advertoriale. Problema este c\u0103 majoritatea advertorialelor sunt articole anoste, cu pu\u021bin\u0103 valoare spre deloc, care nu sunt altceva dec\u00e2t ni\u0219te post\u0103ri nenaturale \u0219i care \u00een timp, pe termen lung, nu vor aduce mari beneficii SEO.<\/p>\n<p>Ideal este s\u0103 te folose\u0219ti de site-urile cu autoritate pentru a realiza articole care pot ocupa primele pozi\u021bii \u00een Google pentru grupul de cuvinte cheie de interes, \u00een ideea de a genera un canal de trimitere de trafic targetat c\u0103tre site-ul t\u0103u, pe l\u00e2ng\u0103 poten\u021ba link-ului \u00een sine.<\/p>\n<p>Pentru a ob\u021bine \u00eens\u0103 un astfel de efect trebuie s\u0103 faci o analiz\u0103 detaliat\u0103 \u0219i o strategie bine pus\u0103 la punct. Produsul final trebuie s\u0103 fie un articol impecabil din punct de vedere al optimiz\u0103rii con\u021binutului (Content Performance), s\u0103 aib\u0103 un aspect pl\u0103cut \u0219i modern \u0219i s\u0103 ofere informa\u021bii de real interes. Totodat\u0103, nu uita c\u0103 advertoriale publicate pe site-uri de pe care nu ai nici un backlink au un mai mare impact asupra SERP dec\u00e2t urm\u0103toarele pe care le vei publica pe acela\u0219i domeniu.<\/p>\n<p><strong>5. Cere sfatul unui specialist \u00een link building pentru a ob\u021bine rezultate c\u00e2t mai bune<\/strong>. Nimic nu poate \u00eenlocui experien\u021ba \u00een acest domeniu, indiferent c\u00e2te cuno\u0219tin\u021be de SEO ai \u0219i la c\u00e2te seminarii ai participat.<\/p>\n<p>G\u00e2nde\u0219te-te c\u0103 o echip\u0103 profesionist\u0103 a testat deja zeci sau sute de strategii, \u00een diverse campanii \u0219i ni\u0219e, \u00een timp ce tu, dac\u0103 vrei s\u0103 faci asta pe cont propriu, vei avea multe semne de \u00eentrebare \u0219i va dura ceva p\u00e2n\u0103 c\u00e2nd vei \u0219tii <strong>cum s\u0103 sco\u021bi maxim dintr-o campanie<\/strong> (asta \u00een condi\u021biile \u00een care iei lucrurile foarte \u00een serios \u0219i e\u0219ti dispus s\u0103 \u0219i pl\u0103te\u0219ti abonamente la diverse instrumente de monitorizare \u0219i optimizare, abonamente care ar putea s\u0103 \u00eensumeze un total mai mare dec\u00e2t bugetul t\u0103u lunar pentru campanie).<\/p>\n<p>Noi, prin PROMOdesk.ro, am redactat \u0219i publicat peste 3.000 de articole \u00een peste 200 de campanii \u00een ultimii 3 ani, at\u00e2t pentru pia\u021ba rom\u00e2neasc\u0103, c\u00e2t \u0219i pentru alte pie\u021be din str\u0103in\u0103tate. Am monitorizat cu aten\u021bie rezultatele \u0219i ne-am concentrat pe <strong>100 dintre site-urile care au furnizat cel mai bun randament, cu care am negociat \u0219i am ob\u021binut oferte super-preferen\u021biale pentru campaniile clien\u021bilor no\u0219tri<\/strong>. Av\u00e2nd un volum mare de post\u0103ri lunare, ne permitem s\u0103 le oferim \u0219i clien\u021bilor no\u0219tri deal-uri foarte avantajoase.<\/p>\n<p><strong>Clien\u021bii cu care colabor\u0103m beneficiaz\u0103, pe alocuri \u0219i de consultan\u021b\u0103 gratuit\u0103, precum \u0219i de redactarea articolelor de c\u0103tre un editor in-house experimentat, care este inclus\u0103 \u00een pre\u021bul unui advertorial<\/strong>. Pe l\u00e2ng\u0103 cele peste 350 de site-uri cu care colabor\u0103m, avem \u0219i c\u00e2teva site-uri proprii de con\u021binut care genereaz\u0103 peste 500.000 de vizitatori unici pe lun\u0103.<\/p>\n<p>Diferen\u021ba \u00een SEO este determinat\u0103 \u00een egal\u0103 m\u0103sur\u0103 de know-how \u0219i de aten\u021bia la detalii, fapt pentru care nu este suficient s\u0103 publici con\u021binut pe c\u00e2teva site-uri dac\u0103 vrei o mai bun\u0103 clasare \u00een Google, pentru c\u0103 exist\u0103 riscul s\u0103 faci mai mult r\u0103u dec\u00e2t bine. Dac\u0103 nu lucrezi cu o agen\u021bie serioas\u0103 ri\u0219ti ca articolele tale s\u0103 fie \u0219terse sau \u00eenlocuite cu link-uri ale concuren\u021bilor dup\u0103 o vreme, iar tu nu vei avea unde s\u0103 reclami acest lucru.<\/p>\n<p>De asemenea, o agen\u021bie profesionist\u0103 trebuie s\u0103 te \u00eendrume <strong>s\u0103-\u021bi distribui bugetul pe o perioad\u0103 mai lung\u0103<\/strong> \u0219i nu s\u0103-l cheltui \u00een 2-3 luni. Dac\u0103, spre exemplu, \u021bi-ai propus investe\u0219ti 15.000 RON \u00een link building, \u00eemparte bugetul \u00een 6-12 luni \u0219i mizeaz\u0103 pe constan\u021b\u0103, pe o cre\u0219tere progresiv\u0103 \u0219i pe men\u021binere. <strong>Aten\u021bie! Mul\u021bi clien\u021bi pic\u0103 \u00een aceast\u0103 plas\u0103<\/strong>: atunci c\u00e2nd ajung \u00een primele pozi\u021bii \u00een Google pentru grupurile de cuvinte cheie vizate, \u00eentrerup campania de link building \u0219i apoi, c\u00e2nd sunt dep\u0103\u0219i\u021bi, nu mai pot la fel de u\u0219or s\u0103 revin\u0103 \u00een top. De ce? Pentru c\u0103 Google pune mare pre\u021b pe continuitate \u0219i pe link-urile noi, care sunt constant indexate.<\/p>\n<p>Sper\u0103m c\u0103 \u021bi-a pl\u0103cut ghidul nostru despre link building&#8230;<\/p>\n<p><span class=\"td_text_highlight_marker_green td_text_highlight_marker\">Crezi c\u0103 ne-a sc\u0103pat ceva? Te rug\u0103m s\u0103 la\u0219i un comentariu \u0219i s\u0103 ne spui!<\/span><\/p>\n<p>Apropo, dac\u0103 vrei s\u0103 te ajut\u0103m cu ceva mai mult dec\u00e2t informa\u021bii, scrie-ne c\u00e2teva cuvinte \u00een formularul de pe pagina: <a href=\"https:\/\/www.promodesk.ro\/advertoriale\" target=\"_blank\" rel=\"noopener noreferrer\">promodesk.ro\/advertoriale<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertorialele SEO au r\u0103mas \u00een continuare cea mai puternic\u0103 unealt\u0103 pentru link building. Totu\u0219i, folosirea lor f\u0103r\u0103 know-how poate avea rezultate devastatoarea. Asta pentru c\u0103 algoritmul Penguin face o treab\u0103 mult mai bun\u0103 dec\u00e2t \u00een trecut, \u00een sensul de a depista \u0219i penaliza link-urile nenaturale. Acest ghid este pentru tine dac\u0103 \u00ee\u021bi propui s\u0103 \u00een\u021belegi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":209,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-207","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fara-categorie"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advertoriale SEO pentru Link Building (GHID Advertoriale pentru 2019)<\/title>\n<meta name=\"description\" content=\"\u00cenva\u021b\u0103 cum po\u021bi profita la maxim de advertorialele SEO, cea mai puternic\u0103 unealt\u0103 pentru link building, folosind exclusiv tehnici Google-friendly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promodesk.ro\/blog\/advertoriale-seo-link-building\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertoriale SEO pentru Link Building (GHID Advertoriale pentru 2019)\" \/>\n<meta property=\"og:description\" content=\"\u00cenva\u021b\u0103 cum po\u021bi profita la maxim de advertorialele SEO, cea mai puternic\u0103 unealt\u0103 pentru link building, folosind exclusiv tehnici Google-friendly.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.promodesk.ro\/blog\/advertoriale-seo-link-building\/\" \/>\n<meta property=\"og:site_name\" content=\"PROMOdesk.ro Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROMOdesk\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-26T12:45:41+00:00\" \/>\n<meta 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